Amazon's next idea to grow its grocery business could blur the lines between Whole Foods and Amazon Fresh by entangling the two businesses' fulfillment networks in a new set of experiments. according to wall street journal,
Amazon has reportedly begun shipping Whole Foods products from 26 Amazon Fresh fulfillment centers and plans to build a microfulfillment center at a Pennsylvania Whole Foods market and stock it with Amazon Fresh home goods and groceries. The second part of the plan includes an experimental “Amazon Grocery” Inside Chicago Whole Foods According to , it offers brands and groceries not typically available in high-end stores WSJ,
The goal of the tests is to give Amazon customers a way to purchase products “ranging from organic produce to Tide detergent and Cheez-It crackers” from a single source instead of multiple stores. magazine Writes. Doing so could give its grocery businesses “scale with online customers” as it tries to penetrate deeper into a market dominated by companies like Walmart and Kroger, which already have many of their brick-and-mortar stores. Delivers orders from Mortar stores.