The packaging of Mattel's “Wicked” movie dolls lives up to its name, but not in a good way.

The toy maker is apologizing after accidentally including a web address for a porn site on the boxes containing the company's newly launched “Wicked” dolls, instead of the official website of the film adaptation of the Tony Award-winning musical.

According to social media users, information on the doll's packaging leads to a website that requires people 18 years of age or older to enter. The company intended to direct people to similarly worded URLs promoting a two-part film starring singer Ariana Grande and actress Cynthia Erivo.

“Wicked” dolls are designed for children ages 4 and up.

Mattel, the maker of Barbie and Hot Wheels, did not immediately respond to CBS News' request for comment.

However, the toy company told multiple news organizations that it was aware of “misprints” on boxes of the dolls, which were mostly sold in the United States. Based on the Broadway musical, “Wicked” tells the story leading up to “The Wizard of Oz.” The first part of “Wicked” will be released in US theaters on November 22. Its sequel is expected to release after a year.

Mattel said people who have already purchased a doll are being urged to throw out the packaging or cover up the link.

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