Amazon is shutting down its free ad-supported streaming television (FAST) service Freevee. The service's content has already been moved to Prime Video and new episodes of freebie shows will be available to those who do not pay for Prime. deadline reportsThe brand will be phased out “in the coming weeks”. deadline They say.
Freevi originally launched in 2019 from Amazon-owned IMDb IMDb as freedive And it was rebranded a few months after its launch imdb for tv and then to freeway in 2022The service had some of its own original content, such as Bosch: legacy And jury dutyAmazon also added some Prime Video content to launch the service in 2023,
But adweek informed in February Amazon was planning to kill the brand after the launch of Advertisement on Prime Video in JanuaryThe company's video streaming offering was a bit of a mess.
“To provide customers with a simpler viewing experience, we have decided to phase out the Freevi branding,” an Amazon spokesperson said in a statement. deadline. “There will be no changes to the content available to Prime members, and a vast offering of free streaming content will still be available to non-Prime members, including select originals, a variety of licensed movies and series from Amazon MGM Studios . Fast's extensive library of channels – all available on Prime Video.”