Netflix said it is raising the prices of its subscription plans for US customers starting today, a move that comes as the streaming service expands into live programming.
The streaming service said it added nearly 19 million subscribers during the holiday season quarter, indicating the new strategy is proving beneficial.
The increase in subscription prices comes after the service ends Prices increased in 2023While also a beginning Strictness on password sharing Same year. Although Netflix's venture into live programming is primarily tied to its effort to sell more commercials, it appears to be giving current subscribers another reason to stay with the service, as well as new viewers. is also attracting.
“As we continue to invest in programming and provide more value for our members, we'll sometimes ask our members to pay a little more so we can make Netflix even better,” the company said in a statement. to invest again.”
Here are Netflix's new pricing plans
In an email to CBS MoneyWatch, Netflix said it was raising its subscription plans for U.S. customers by about $1 to $2.50 per month, depending on the plan.
- A Standard plan with ads will increase from the current $6.99 to $7.99 per month
- A standard subscription will increase to $17.99 per month, up from the current $15.49
- A premium plan will increase from currently $22.99 per month to $24.99 per month
- Adding an additional member will now cost $8.99, up from $7.99
Adding an additional member to the ad-based plan will remain at $6.99 per month, the company said.
Contributed to this report.