Anxiety over the US TikTok ban has led to increased use and downloads of several alternative social media apps, including Texas-based Clapper, a Chinese-owned company. rednoteand Likey, A. little known platform out of Singapore with an AI-powered video feed similar to TikTok, according to new market research.
people in America could not access TikTok The uproar lasted for nearly 14 hours from late Saturday night into Sunday after a federal law aimed at curbing China's alleged influence on the app took effect, setting off an unprecedented crackdown on internet censorship in a country that values free expression. About 63 percent of American teens and one-third of American adults use TikTok, according to Pew Research Center,
Among the places some of them sought refuge was Likee, a TikTok clone launched by profitable Singaporean tech company Joy in 2017. As of November, Likee had approximately 33.9 million monthly users, the majority of whom were outside the US. But on Saturday, Likee received 143 percent more downloads and 37 percent more usage in the US than the previous day. sensor towerWhich estimates statistics by collecting data from a sample of instruments. The trend continued on Sunday, when Likee usage increased by 11 percent compared to the day before.
Estimates from Apptopia, another company that studies the app industry, show that for months, Likee recorded fewer than 10,000 downloads per day in the US before rising to about 167,000 on Sunday and about 286,000 on Monday. Apptopia forecasts similar fluctuations for TikTok competitors Clapper and Flip.
On Tuesday, shares of Likee's parent company, Joye, closed up nearly 3 percent, outpacing the average gain among Nasdaq competitors. Joy does not Likee's finances have deteriorated, but it and some of its sister apps collectively generated about $73 million in sales from advertising and user purchases during the third quarter of last year. Likee did not respond to a request for comment.
Other low-frequency apps, including Clapper and Snap's Snapchat, saw increased interest over the weekend with double-digit gains in user activity. TikTok's biggest rivals, Meta's Instagram and Facebook, saw modest single-digit growth. Meanwhile, there was little change in usage of YouTube and
Rednote, another Chinese app that Americans had rushed towards According to Sensor Tower, 80 percent more users connected on Sunday than the day before, as opposed to the days before the ban. In the first two days of the rush at the beginning of the week, more than 700,000 new users joined RedNote, Reuters reportedKnown as Xiahongshu in Chinese, it has been the most downloaded free app on Google and Apple App Stores in the US in recent times.
TikTok is back online In America on Sunday, newly elected President Donald Trump promised to provide temporary relief in the new law if he takes power the next day. The law, signed by former President Biden last year, effectively bans TikTok by threatening to fine web hosting providers and app stores that work with its parent company, Chinese tech giant ByteDance, unless TikTok expands its business. Does not sell ownership. A large number of users returned to TikTok on Sunday, with a 17 percent increase in daily active users compared to Saturday, Sensor Tower data shows.
on monday, Trump issued an executive order 75 additional days have been given to resolve the dispute on TikTok. But the legality of his order is in question and TikTok is still not available in the US app stores. But when users search for TikTok, they are greeted with a list of options – Likee, Clapper, and others.