The Guardian will no longer post its content under its official account on X, the British newspaper announced on Wednesday.
Guardian said The move had been under consideration for some time, “given the often disturbing content promoted or found on the platform, including far-right conspiracy theories and racism.” The media outlet said the US presidential election campaign underlined their view that the social media platform is “toxic” and that its owner Elon Musk used it to shape political discourse.
This announcement from the London-based newspaper comes after newly elected President Donald Trump nominated Musk. cum head Which he called his “Department of Government Efficiency”. Musk was the billionaire owner of Tesla and SpaceX. heavily involved In Trump's campaign.
X was on Twitter even before the board agreed acquired by musk A deal valued the platform at $44 billion in 2022.
X users will still be able to share Guardian articles on the platform, and the newspaper's journalists will sometimes use it for news-gathering purposes, just as they use other social networks.
“We can do this because our business model is not dependent on viral content conforming to the whims of the algorithms of social media giants – instead we are funded directly by our readers.”
The Guardian's X account bio now describes itself as an archived page and points readers to its website and app.
X did not immediately respond to a request for comment.
The move by the Guardian comes in the wake of an exodus of advertisers on X, with companies including Apple, Coca-Cola and Disney removing paid advertising from X last year. The company's difficulties continued into 2024, with the World Bank halting all paid advertising on the platform in early September after CBS News. Investigation Its ads were found to be appearing under racist posts from an account that largely posts pro-Nazi and white nationalist content.
More recently, a survey of marketers by Kantar found a quarter of advertisers plan to reduce Expenditure on X in 2025.