Spotify wants to see 1 billion people paying to streaming music, wants to double more than 500 million customers who currently subscribe to Spotify and its rivals. In the idea of Spotify, the artists are lucky to provide streaming services, “Paying the behavior of paying for each music to normalize.”
On Tuesday, Streaming giant announced It was paid $ 10 billion to the music industry in 2024, with the total contribution to about 60 billion dollars since its establishment in 2006 – five years after the Napster operation. Spotify estimates that around 10,000 artists produced at least $ 10,000 per year per year on the platform in 2014. “Today, over 10,000 artists produced more than $ 100,000 per year from Spotify,” Spotify VP David Kefer said in the blog post. “This is a beautiful thing.”
In the blog, under the title “Getting the World to Value Music”, Kafar has described the pre-streaming era of music as a special club, which made it difficult for new artists to enter the industry. “Now, you can record something today and do it on Spotify tomorrow,” Kaefer said. “All have been invited.”
Chris Macowski, the global head of the music communication of Spotify, reflect the high rate of contestants for “low engagement” on services, where subscribers, where the subscribers, listen to less music. Spotify adapt to “high overall payments”, they say.
Update, 28 January: Comment was added from Spotify at per-stream payout rates.