Barbie movie At this point you can feel like a distant memory, but Collaboration somehow Comelatest? On the way is an official Barbie-branded g-shock.
Casio has announced a watch as part of its 2025 lineup, and it is bright, bold and pink as you can imagine … even if it is not as hardcore Impala X Barbie Light Supid inline skates.
It is based on the popular GMA-S110 watch, which is a small version of industrial style GA -110 It was launched in 2010, and a clock face that takes several small components to create a three -dimensional design.
Courtesy of Casio
In GMA-S110Be, as the Barbie version will be known, each of these components has a slightly different pink color with some subtle theme variations. It includes a Barbie logo at 3 pm and a heart motif indicator on an inset dial at 9 pm.
The logo again introduces the matching pink strap, while the case is carved back with Barbie's trademark side profile silhouette.
Courtesy of Casio
Courtesy of Casio
Away from Barbie theme, you can expect all the characteristics of a regular GMA-S110, which means that it is a mixed digital and analog watch, with 48 cities in 48 cities. It has a shock-resistant structure, with 200-meter water resistance, and options for five daily alarms, 1/1,000-second stopwatch and countdown timer, as well as an auto LED light.
It is included in a trio of other pink-head g-shock watches launched this year-GMA-P2100PP, GMD-S5610PP, and GMA-S140PP- and Casio is not alone in betting once again in 2025. Just announced Propilot x miss Piggy EditionFor example, your bright pink clock is taking inspiration from everyone's favorite with face the Muppets Diva (as well as revealing the glamorous picture of a spyhole character on Caseback), while Bremont has also launched Terra Nova 38 An eye-catching bubblegum in pink-for 2550 pieces.
Is it due to the continuous penchet barbie effect for pink, 18 months from the release of the film, it is difficult to ensure – but it is unlikely. However, Casio is clearly hoping that Barbie branding still has some stillto legs. Daniel Thom, Curator Barbie Exhibition of Design Museum Thinks that its cross-general bridge is timeless.
Courtesy of Casio/Mattal
“A major reason for Barbie's appeal as a colleague is the longevity of the brand, a major cultural appearance since 1959,” she describes wired. “Right or wrongly, Barbie is also associated with a well-defined set of beliefs and values. Faminity, accessible glamor, empowerment and friendship. Any brand collaborating with Barbie can expect to move some of that magic. ,