In an industry that is proud of disruption of itself, the dressing below has become its kind dominance, as well as the technical ideology of that time: innovation on tradition, maximum efficiency, and at least their early days In – a belief that existed technology to serve people, not only benefits from them.
In fact, in the early 2000s and 2010s, the biggest names of Tech presented themselves as a mission, which is a mission on a mission to democratizing access, to improve life and build a better future Presented in form. The industry deployed itself as an antidot for the greed of Wall Street, and the contingent uniform of T-shirts, hoodies and sneakers strengthened that distinction. Tech leaders were not an attractive banker in a series suit; They were the problem solving, engineers and idealists, working towards a utopian vision of progress.
Dr. Says Wilde, “Zuckerberg's style innings says something about a specific group of American billionaires, aligning themselves with a new political order within the United States.” “These Mogals control multinationals, including meta, Google, Amazon, and Uber, which have an extraordinary ability to influence people's decision making, and who are the major figures for the resulting resulting moderate to politicians. ” While the Biden administration did this through the government and the judicial branch of legal courts, it seems that President Trump is willing to handle these people through his personal court, where he needs to take their approval.
“We saw this in Trump President's inauguration“Dr. Wilde says,” where the invitations formed one of the American tech billionaires. For me, there are strong similarities with medieval royal courts, where the aristocrats competed among themselves, often what they wore and how they used to consume, for the rulers' attention and protection. Today within the US, these people are less concerned about their perception among the public, and more concerned about how they appear to each other, and Trump. ,
For now, some tech bros-Sam Altman Includes – are still clinging to their tease and action slacks, but they develop to match the power that develops before their look? OpeniAfter all, it seems that happening DarkerAnd then the calm architects of Google's AI Empire are beautiful Pichai, whose fashion cannot make headlines (yet), but whose policies are definitely there. Under his watch, Alphabet did not develop its long -lasting promise, which did not develop Aye for weapons Or monitoring.
So what's next? Richard, a titanium designed for billionaires with defense contracts? Ambezone with a beespoke brunello cucinelli kashmiri sweater “We trust in AI”Pichai already dug the new balance memo for the Lanvin sneakers, with a previous gateway drug for billionaires with hype footwear (Zak is a pencult for the famous form Adidas 4DFWD X Strong Trainers). If the new tech dress code is all about signaling dominance, it will not be longer before following the Pichai and Altman suit. Because in Silicon Valley, the power is not only erased – now it is worn.
Impurities of reinforcement
Curious thing? Some are questioning Mark Zuckerberg's change. Most cures on commentary What And How-Its physique, designer accessories, and competition-aesthetics-instead of this Why“It emphasizes the perseverance of gender inequalities. When Kamla was running for the Harris office, her beauty options were constantly examined. Nevertheless, Zuckerberg's development is with curiosity rather than criticism. This highlights the impurity with which powerful men can strengthen themselves, ”Dr. Wild says.
For Zuckerberg, a war-manual, physically imposed from the strange tech nard, reflected the widespread trajectory of Silicon Valley. The radical of the Hoodi-Clade disruptive has been replaced by some more military, more aggressively. The new technology is not only about controlling perception; This is about controlling the entire industries – perhaps Even countriesAnd rapidly, it operates beyond the reach of traditional accountability.