According to Salla, Big Tech regulations should be left to the new administration that enters the White House. “Big Tech should be regulated by their home continent… This needs to be done in America first and foremost.”
President-elect Donald Trump has been vague about how he would regulate Big Tech, suggesting “something” should be done about Google but implicitly separation of company May go Very far,
Salla's critics are troubled by the way his arguments overlap with Meta. Bram Vranken, a researcher at Corporate Observatory Europe, a charity that tracks lobbying, explains an open letterSigned by 49 industry figures, including Meta CEO Mark Zuckerberg, and hosted on the Meta website, it echoes Salla's position that AI companies should be able to use data from Europeans to innovate.
“She has an agenda that is very close to her former employer,” he says. “It is bad for confidence in EU politics when someone who used to be a lobbyist comes to Parliament to repeat the same things. Goes in.” Salla says his views have not changed during his tenure at Meta. “I had been talking about digital regulation for a decade before I joined Meta,” she says. “I have no affiliation with that company… It's a great company—and I have their There is no stock.”
Salla sits among more than 700 fellow MEPs. Yet past debates on tech policy show that only a few vocal MEPs can shape laws, says Vranken. “So if she plays it right, she can have a pretty significant impact on political attitudes as well [her group] Takes EPP. German MEP Andreas Schwab, an advocate of the Digital Markets Act who has been one of the most prolific EPP members on Big Tech so far, told WIRED in March The new rules should inspire “change for the better” of the European Internet.
Over the next five years, Salla expects that one of his biggest challenges will be suggestions that the EU needs more technical regulation to address shortcomings in existing rules. “It worries me a lot,” she says. In Brussels, people are already proposing. Digital Fairness Act As an answer to problems ranging from addictive phone design to dark patterns and influencer marketing. However, Salla believes the EU should focus on enforcing existing regulation, not proposing new rules.
“We need a stable investment environment for our companies,” he argues, “where we are not changing rules and regulations all the time.”