McDonald's plans to offer savings to consumers in the form of “McValue” deals in 2025. cnbc Report.
It's part of an effort to keep consumers eating burgers as some Americans are losing their taste for fast-food amid rising prices, even at typically cheaper dining options.
Operators are still voting on the offer, but it is likely to pass, CNBC reported, citing people familiar with the matter. McDonald's declined to comment.
According to the media outlet, McValue will be included on the menu. McDonald's $5 meal dealWhich the company launched in June. That offering includes one McDouble burger, four Chicken McNuggets, a small order of fries and a small soft drink.
Additionally, the new McValue platform will offer a buy-one, get-one option for an additional $1, CNBC reported.
“We and our franchisees have heard customers loud and clear when it comes to keeping prices as affordable as possible,” McDonald's said in a statement to CBS MoneyWatch. “From the popular $5 Meal Deal, to multiple local and in-app offers on their favorite meals – we stepped up value in a big way this summer and fall, giving fans even more ways to save when they visit McDonald's. “
The statement said McDonald's is “planning something even bigger” for 2025, but did not provide details of the lineup.
McDonald's CEO Chris Kempczinski acknowledged on the company's third-quarter earnings call last month that the restaurant's “price leadership gap has narrowed” and it is focusing on improving its value propositions. At the time, company officials pointed to plans to introduce the MacValue platform as early as 2025.