Taylor Swift's latest release isn't a new song or album — it's a book hitting store shelves on Black Friday that reminisces about the pop star. record set “Eras Tour.”
The volume chronicles Swift's hugely successful series of concerts, which culminated in December and which last year became the first music tour to gross more than $1 billion.
A Movie version of the concert He also broke box office records by performing on his Erasure Tour. According to comScore, it grossed an estimated $96 million domestically in its opening weekend, making it the most successful concert film of all time.
Where can I buy the book?
The new gift, titled “Taylor Swift | The Eras Tour Book”, is available only here TargetIt will arrive at the retailer's stores on Friday, while it will also be available for sale at Target website On Saturday. Swift self-published the book under Taylor Swift Publishing.
Emma McIntyre/TAS24/Getty Images for TAS Rights Management
Target first teased the book's launch on Instagram Post On October 15, Swift herself promoted the book on Instagram. Post Which got more than 3.6 million likes.
What's in the book The Era's Tour?
According to Target, the 256-page hardcover title, priced at $39.99, includes Swift's previously unreleased concert photos from every period of her meteoric career.
The book also documents the making of Swift's epic Erasure Tour, which began in August 2023, including “personal reflections” written by the artist herself.
To coincide with the book release, Target is also exclusively launching “The Tortured Poets Department: The Anthology” album as both a vinyl record and CD. The recording consists of 35 tracks, including four acoustic versions of the following songs: “Fortnite,” “Down Bad,” “But Daddy I Love Him” and “Guilty as Sin?”
Two million copies of the book have been printed wall street journal The report cited a person familiar with the matter. Assuming the initial print run sells out, it will have sales of around $80 million. Forbes has estimated Swift's net worth $1. 6 billionThat includes $600 million from music royalties and touring, a music catalog worth an estimated $600 million, and $125 million in real estate.
Swift can be very powerful alone economic engine To promote the goal. The retailer's latest sales and profit figures fell short Target lowered its earnings forecast for the current quarter, while in line with analysts' expectations. Analysts say inflation-weary consumers are looking for more discounts than retailers offer, or simply aren't making as many discretionary purchases.
“Consumers tell us their budgets are stretched, and they're shopping cautiously,” Target CEO Brian Cornell said in a Nov. 20 earnings call.
It looks like this sobriety won't deter the singer's die-hard fans, Swifties, as she prepares to wrap up the Eras Tour in Vancouver on December 8.