Google is making it easier to turn off personalized search results with the help of an option that sometimes appears at the bottom of the results page, As reported search engine roundtableAfter finding something, scroll down to the bottom and look for the “Try without personalization” link. Click or tap on it and Google will load a new page without personalized results.
The link may not be available for you in all searches. Some results for me include a message at the end of the results page that already says “Results are not personalized.” This may be user error – perhaps I have other settings that prevent it from displaying or I'm not using the correct query. But for some reason, I found the option to turn off personalized results for searches more often on my iPhone than on my Mac.
“This change makes it easier for people to get an accurate understanding of whether their results are personalized, while also giving them the opportunity to explore non-personalized results,” spokesperson Ned Adriaens said in a statement. “We also make it easy for people to adjust their personalization settings at any time.” “Although we previously showed this information on individual results, this display is more accessible and clear,” says Adriaens.
Adrienne also says that the link “gives people the option to temporarily see results that aren't personalized” — so note that if you tap the link to try results without personalization, you'll are not permanent basis Changing your personalization settings.
You've already been able to get depersonalized search results for a very long time; As search engine roundtable informed in 2007You can see depersonalized results by adding a parameter, “&pws=0,” to the end of the Google search URL. You can also turn off personalized search from your Google Account settings.
Update, December 5: Added reference from Google.