President-elect Donald Trump used a photo of himself sitting next to first lady Jill Biden to announce a new line of fragrances on his Truth social app on Sunday, captioned, “A fragrance that your enemies will oppose.” Can't!”

The fragrance line, called “Fight, Fight, Fight”, includes a cologne for men and a perfume for women, each retailing for $199. Trump is also selling bundles of two or more fragrances, with the second item being 50% off, according to GetTrumpFragrances.com Website.

Jill Biden sitting beside Trump was photographed on December 7 as they joined dozens of heads of state and officials Reopening of Notre Dame Cathedral In Paris, five years later, the landmark suffered a massive fire that caused its spire to collapse. The photo captures the couple chatting, with an empty chair between them, marked for Brigitte Macron, the wife of French President Emmanuel Macron.

The White House did not immediately respond to a request for comment.

Reopening of Notre-Dame Cathedral of Paris
First lady Jill Biden and President-elect Donald Trump sit during a ceremony marking the reopening of the historic Notre-Dame cathedral in central Paris.

Pascal Le Segretain


The new fragrance marks the latest merchandise offering from Trump, who has introduced several products branded with his name over the past few years. In recent months, they have included watches which sells for up to $100,000 and “President Donald J. trump first edition“Silver coins are selling for $100 each.

Trump described his new fragrances as “a great Christmas gift for the family.”

“I tell them fight, fight, fight, because they show us winning,” he said.

The Trump Fragrances website does not describe the actual scent of the cologne or perfume. The site says, “Our fragrances are created to capture the essence of success and determination, with each scent symbolizing victory and strength.”

The website says that proceeds from sales of the fragrances will not go to Trump's campaign. It reads, “GetTrumpFragrances.com is not political and has no affiliation with any political campaign.”

The design and name are trademarks of CIC Ventures, the group also behind Trump's sneakersWhich includes gold high tops with the American flag on the side. Like Trump's sneakers, all sales of Trump fragrances are good and non-refundable. According to the perfume website, the fragrances are not designed, manufactured, distributed or sold by Trump or the Trump Organization.

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