SanDisk is now SanDisk. It's also Sandisk now. The company is announcing A fresh rebranding This week with a new logo that removes the inter-capped style it generally retained from 1995, inspired by “a single point of data” or “pixel”.
In a new video, Sandisk says its “slab serif is back and bolder” and that it keeps its open “d” letter, but pairs it with a new “pixel-powered S.” . The company says the letters “symbolize the collaboration and partnership needed to realize our purpose and harness new possibilities.”
As stated in a report fast companyThe Sandisk rebranding comes ahead of the spinoff of its parent company Western Digital planned for next year (it was originally planned for this yearWestern Digital was originally Sandisk acquired Back in 2016.
Last year, Western Digital was embroiled in controversy over the popular, expensive portable SanDisk Extreme SSD, in which the publication reported this The product will accidentally erase the owners data. This happened with our supervising producers Vejeran Pavic and Western Digital Refused to answer our questions at that time To explain what was happening.
Controversy aside, we're big fans of “incomplete“Logo styles are here The VergeAnd it looks like Sandisk has done right with its rebrand. It could definitely do worse – just watch paypal, did, of great qualityOr jaguar,