Talking to someone personal will become common in 2025 AI Agent It knows your schedule, your group of friends, the places you go, everything. It would be sold as the facility's equivalent of a personal, unpaid assistant. These anthropomorphic agents are designed to support and charm us so that we include them in every part of our lives, giving them deep access to our thoughts and actions. With voice-enabled conversations, that intimacy will feel even closer.
That feeling of comfort comes from the illusion that we are connecting with something truly human, an agent who is on our side. Of course, this appearance hides a very different kind of system in the workplace, one that caters to industrial priorities that are not always in line with our own. New AI agents will have far greater power to subtly dictate what we buy, where we go, and what we read. This is an extraordinary amount of power. AI agents are designed to make us forget their true allegiance as they whisper to us in human voices. These are manipulation engines, marketed as seamless convenience.
People are more likely to grant full access to an assistive AI agent who feels like a friend. This leaves humans vulnerable to being manipulated by machines that prey on the human need for social connection in times of long-term loneliness and isolation. Each screen becomes a personal algorithmic theater, projecting a reality tailored to be maximum compelling to an audience.
This is a moment philosophers have warned us about for years. Before his death, philosopher and neuroscientist Daniel Dennett wrote We face a serious threat from AI systems that simulate people: “These fake people are the most dangerous artifacts in human history… distracting and confusing us and exploiting our most unique fears and anxieties. , will lead us into temptation and from there, into accepting our own subjection.
The emergence of personal AI agents represents a form of cognitive control that moves beyond the blunt tools of cookie tracking and behavioral advertising toward a more subtle form of power: the manipulation of perspective. Power no longer needs to exercise its authority with a visible hand controlling the information flow; It implements itself through imperceptible mechanisms of algorithmic assistance, molding reality to suit each individual's desires. It is about shaping the contours of the reality in which we live.
This effect on the mind is a psychopolitical Administration: It dictates the environment where our ideas are born, developed and expressed. Its power lies in its intimacy – it infiltrates the core of our subjectivity, haunting our inner landscape without us realizing it, all the while maintaining the illusion of choice and freedom. After all, we are the ones asking AI to summarize that article or produce that image. We may have the power of the signal, but the real action lies elsewhere: the design of the system itself. And the more personalized the content, the more effectively the system can predict outcomes.
Consider the ideological implications of this psychopolitics. Traditional forms of ideological control relied on direct mechanisms – censorship, propaganda, repression. In contrast, today's algorithmic governance operates under the radar, infiltrating the psyche. This is a shift from the external imposition of authority to the internalization of its logic. The open area of the prompt screen is an echo chamber for the lone occupant.
This brings us to the most perverse aspect: AI agents will create a sense of comfort and ease that will make it absurd to question them. Who would dare to criticize a system that provides everything at your fingertips, catering to every want and need? How can anyone object to endless remixes of content? Yet this so-called comfort is the site of our deepest alienation. It may seem like an AI system is responding to our every whim, but the deck is stacked: from the data used to train the system, to the decisions about how to design it. to the commercial and advertising imperatives that shape the output. We may be playing a fake game that ultimately plays on us.