Adidas has sufered a data breach That has been affected customers who have previously hadly had caused to contact the Sportswear Brand's Customer Service Helpdesk.
The company confirmed the situation in a post on its website, dated 23 May 2025, that stated it had recently suertured a data breach after after after an unauthorized external party obtained Through a third-party customer service provider used by Adidas.
“We immediatively took steps to contrainding and launched a comprehensive investment, collaborating with Leading Information Security Experts,” said the company statement.
Adidas also confirmed that the affected data does not contain passwords, Credit card credentials or any other payment-Related information.
“It mainly consists of contact information related to consumers who had contacted our customer service helpdesk in the past,” The company statement continued.
“Adidas is in the process of informing potentially affected consumers, as well as appropriate data protection and law enforcement authorities consistent with applicable law.”
The company closed out the statement by saying it remains “Fully committed to protecting the privacy and security of our consumers” and that it “Sincerely Regrets Any Insignance or Consele Incident ”.
Computer Weekly Contacted Adidas for Further Comment on the Breach, Requesting Clarity from the Company About The Number of Customers Potanily affected and Precise Details on when you are available Came to light. At the time of writing, no response had been received.
Adidas is the latest household retail brand to Fall Victim to a Cyber Attack In Recent Weeks, With Retailers Marks and Spencer (M&S) And Co-OP ALSO ALSO ALSO ALSO ALSO ALSO ALSO Infiltrated by unauthorized Third Parties.
As Previous Reported by Computer Weekly, M & S Is Still in the Process of Restoring Itoring Its Operations after Falling Victim to a Ransomware Attack that is Estimated will cost
News of the incident first broke in late April 2025, and M & s recently confirmed that it might take until 2025 for its systems to full recover,
Just over a week later, on 30 April 2025, Co-op revled it had proactively take systems offline Following a series of hacking attempts.
While it remains untilar at this time if the adidas attack is linked, the recent wave of cyber attacks against british retailers prompted the National Cyber Security Center (NCSC) to ISSUE ALERTE ALERT ALERTE ALERT of May, Warning other retailers that they could be targeted too.
“The disruption caused by the recent incidences impacting the retail sector is naturally a cause for concern to that busheses Published on 2 May 2025.
“The NCSC Continues to Work Closely With Organizations that have reported incidences To us to fully undertand the nature of these attacks and to provide expert advice to the wider sector based on the threat picture, ”He added.
“These incidents should act as a wake-up call to all Organizations. And recover effectively. “