Almost a third of shoppers in the uk have said that personalization assisted by artificial intelligence (AI) Increases their Loyalty to Brands, According to Resorch from BazaARVOCE.
The content generation platform's Shopper Experience Index Report found that 31% of Shoppers in the UK Believe Ai-Driven Loyalty Rewards Increase Their Brand Loyalty, and 28% Claimed Tailored Rewards Makes Makes Them Shop More often.
More than 40% of shoppers in the uk also reported that personalized discounts or offers are more like to encourage them to share a product or brand on their social media.
Zarina Stanford, CMO of Bazaarvoice, said: “in an era where consumers are inundated with choices, personalization and contextTextualization can Prove to be a Differentia and Customer Angament.
“Why?” It creates seamless and relevant experiences. Personalized and contextual – right time, right place, right form – offers and rewards go beyond general discounts; They shape consumer decisions by delivering meaningful value tailored to individual preferences. “
Retail isn't the only place where ai is having a huge impact, with a large number of companies and individuals Alredy using technologies such as generative ai (genai) in their daily lives.
Personalisation has been played a large role in retail over the past 10 years as consumers within demand, so ai become entangled in the generations of personalized rewards is a natural steped along with the people.
Shopping habits have been changing as younger consumers grow to Gain Spending Power, Leading a Large Number of Consures between the ages of 18 and 34 to increase turn to social media For inspiration about what to buy and from where.
But consumers have also also been Turning Away from Shopping Online In recent years as physical discount stores offer more lucrative deals, forcing online retailers to try harder to entice shoppers back to the web through the web through the use of loyalty schemes and perceonalized devals.
Content from Other Shoppers, Such as reviews, ARSO BComing Increasing E Between 11 and 50 reviews before they will Even consider buying it.
Almost 70% of Shoppers said they Ffect most of the time.
Some 16% of Shoppers Report they are likely to make a purchase based on use-generated content such as reviews, ratings, photos and videos.
Stanford said that retailers need to be Utilising PersonalisationCombined with Good Timing, to Encourage Consurs to Make More Purchases, Something Ai Can Help With, Adding: “AI-infused tools like product recommendations and targeted offers and Social PROOFING PROOFING PROTUNG To amplife these personalized, relevant, contextual experiences. They save time and deliver tailored information to shoppers that brands might not otherwise have the resources or ability to provide. “
But personalization isn’t the only aspect of retail ai is helping with – this year's Retail federation big show Saw retailers showcase ai use cases
Regardless of how they are using it, retailers using ai to help boost purchases and productivity is an invitability as ai dominates the next wave of tech adoption.