Bumble founder and executive chairman Whitney Wolfe Herd, who resigned from the post of CEO In early 2024, Returning to post in mid-MarchFormer Slack CEO Lydian Jones, who succeeded Hurd, has resigned for “personal reasons” and will remain in the role until Wolfe Hurd takes over.
“As I step into the role of CEO, I am energized and fully committed to Bumble's success, our mission of building meaningful, equitable relationships, and the opportunities ahead,” Wolf Herd said in a statement. “We have exciting innovations for Bumble in this bold new chapter.”
Bumble gained popularity in part because it was set up to let women message their matches first. But in April, it introduced a new design and a feature that allows men send first message In answer to the above questions.
That redesign was announced after layoffs the company may have said However, “better align your operating model with future strategic priorities”. Luck Note, its share price has fallen by more than half since the redesign.
dating apps have struggled recentlyfollowing the “Bumble Fumble” anti-celibacy advertisement It apologized last year, as competitor Match Group (owner of Tinder, Hinge, OkCupid and other services) reported a decline in users. In Bumble's most recent earnings report, it said that the number of paying users increased from 3.8 million to 4.3 million over the past year, however, the average revenue per paying user fell from $23.42 to $21.17. has gone up, and its total revenue has gone down slightly.
2023 Pew Research survey he got it 52 percent of respondents thought they encountered a scammer on dating sites and apps, and 51 percent of women said their experiences had been negative. In Britain, A report by Ofcom last year noted that usage of each of the top three largest dating services has declined through 2023, and survey data It is increasingly being suggested that Gen Z daters are not using apps as much.