Research Published to Coincide with Data Privacy Day Unequivocally Sends a Message to Programs and PolicyMakers Alike. With 93% of UK Consures Apprehensive about how their data is used and the advent of ai causing many to now can be Retained.
Almost 7 years on from the implementation of complete data privacy laws in the uk (in the form of the General Data Protection Regulation) And 3 years on from the uk government hinting that it might think out the box in terms of data privacy regulation, the research uncovered a significant proportion (56%) Sonal data.
This could be interesting food for thought for policymakers and slightly at odds with both the latest data protection reform bill Data use and access bill) And the government's recently published AI Action PlanWhich seeks to adopt a Pro-Innovation Light Touch Approach to Ai Regulation, in Contrast to other more heavily regulated regimes such as such in the eu.
Need for transparency
What is clear from the research is that there is work to do at all levels of the data ecosystem to build trust and alleviate fears. The government's focus in its Action plan is firmly on unlocking data sets as a key to ai innovation, so it stands to reason that success is predicated on consumers being confident that their data will be protected with Blick and Private Sector. The research showed that consumers still don't understand whats is happy Although Transparency Principles Lie at the heart of data protection laws in the uk, an overwhelming Majority (93%) of Respondents Styl Want Want more to Be Done to Better Inform PETERM PETERM PETTER DOTER DOTER DOTER DOTER GOTER DOTER DOTER DATE
For Business, these Trust Issues Can Be Viewed as Both A Threat and An Opportunity. With 78% of Consures Saying that they are likely to stop using a service or company if they discover it has experienced a data breach, it likely Follows that Data Privacy Standards and Compliance present. Usinesses to differentiate, with that that are trusted being More likely to successed in the race to harness the power of data in the evolving ai world.
As for Consures, they must also share the burden of responsibility for data protection. Whilst the Majority (67%) of Respondents Confirmed that they have Heed Years of Advice to Use Strong Passwords to Protect Their Data, More Sophisticated Technology Gies are much less likely to be employed.
So, whilst policy makers and regulators can mold the metaphorical bricks that house our data and software developers install the windows, that is still not enough to delivery robbed. Or, put another way, in the same way people are unlikely to leave their home with
Miriam EverettPartner and Global Head of Data and Privacy at Herbert Smith Freehills