In 2025, human writers will reestablish their competence. In recent years, the race for more and more content has been driven by technical and market imperatives like search engine optimization, which serve neither the creator nor the consumer. Human needs and desires have been sidelined in favor of the attention economy and the pursuit of clicks.
The early promise of the Internet as a boon for freedom of expression has failed us. Literature and journalism have been replaced by valueless “content” whose primary purpose is to fill web pages rather than to inform or entertain. Meanwhile, writers' incomes have declined. Authors' Licensing and Copywriting Society Authors' earnings are projected to decline by 60.2 percent when adjusted for inflation from 2006 to 2022. The emergence of widely available generative aye For many, this has felt like the final nail in the coffin for writers.
But 2025 will be a turning point, not for our replacement by AI but for a renewed appreciation of the emotional, spiritual, political, cultural, and ultimately financial value of high-quality human writing. The irony is that with the advent of AI-generated search, traffic to native websites will stagnate, eliminating the need for meaningless “content” to run the system and prompting people to demand better.
Generative AI has provoked numerous litigation and industrial and regulatory actions. Data protection regulators in the EU and UK, prompted by complaints from civil society organization NOYB, succeeded in blocking Meta's plan to train its AI on users' posts, photos and interactions. Traditional publishers like the New York Times have stepped up to protect their interests, as well as those of their contributors. But some, notably the Financial Times and The Atlantic, have entered into settlements with generative AI companies, presumably in the belief that it is impossible to stem the tide. They will be proven wrong in 2025.
As copyright lawsuits proliferate in the courts, in 2025, we will also see decisions on liability for unavoidable errors generated by generative AI. Defamation cases will arise against AI companies and publishers that use AI content as scandalous falsehoods are disseminated online and amplified by unsuspecting bots and AI search engines. In 2024, the academic publisher, Wiley, 19 magazines discontinued Faced with a flood of fake science papers. To err is human, but counterfeiting on an industrial scale is a technical problem. AI has no professional ethics, no soul, and nothing to lose – but those who use it, or ask others to use it for themselves, do so.
In 2023, AI companies start hiring poets from all over the world to try to bring their dead products closer to creativity. And in 2024, copywriters find their careers, ruined by AI, reborn as humanists thanks to synthetic marketing content that doesn't pass any algorithmic, let alone human sniff test for quality. Is. The value of human creators is beginning to outweigh the corporations that were trying to crush them, now that even machines can't be fooled by AI. But editing robot writing is boring—will writers eventually say no? And will readers connect with them?
The London premiere of The Last Screenwriter, written by ChatGPT 4.0, was canceled in June 2024 after the cinema received over 200 complaints about its premise.
Publishers that people trust will attract the best writers and ultimately the most engaging audience. Many news outlets offer little or no compensation to freelance writers, so those humans would be unwilling to sell their souls so cheaply to train an AI to take their place. Publishers who sell their writers will lose their talent and with them their readership.
In a world full of derivative automated drivel, human writers would allow readers to breathe air like a green park in a polluted city. Rather than being wiped out by AI, in 2025, we will see recognition of the inherent value in quality human writing, and perhaps, human writers will be able to begin to recover their value.