Ford launched Its “Power Promise” initiative In October it included a free home electric vehicle charger with installation for new EV buyers. The promotion was initially scheduled to end on January 2, but now Ford is extending it through the first few months of 2025.
Ford says that starting today, its Power Promise promotion will run through March 31, 2025, giving U.S. customers purchasing a new model year 2024 or 2025 Mustang Mach-E, F-150 Lightning, or E-Transit more time to take advantage of it. Will get time. Facilities. These include a complimentary home charger with “standard” installation, 24/7 customer support for charging questions, and complimentary roadside assistance.
The Ford Power Promise extension comes after the automaker had its “best-ever” quarter for EV sales, according to Ford spokeswoman Susannah Evans.
Sales of the Ford Mustang Mach-E are up 27 percent to 51,745 units in 2024 compared to last year, while the F-150 Lightning is up 39 percent to 33,510, and the E-Transit is up 64 percent to 12,610. According to Ford, the Mustang Mach-E hit a record 16,119 sales in the fourth quarter and is the second-best selling electric SUV in the US behind the Tesla Model Y. The company sold 97,865 pure electric vehicles in 2024 – still less than GM 114,400 distributed for the year,
Stacey Ferreira, Ford's Model E Retail Director Shared on LinkedIn Customers have reported high satisfaction with the program, including an average time frame of 11 days from quote to install. Ferreira says about 85 percent of complimentary home charger installations were considered “standard installations,” meaning no additional out-of-pocket costs were necessary.