If Google's Generative AI Gemini Assistant If the chatbot is to overtake OpenAI's ChatGPT in popularity in the coming years, it may have to do so without some of the promotional partnerships that helped bring Google Search front and center in Americans' lives.
in a US federal Court filing on FridayGoogle proposed a series of restrictions that would bar the company from requiring its device maker, browser and wireless carrier licensees to distribute Gemini to its US users for three years. Google will also give those partners more flexibility in how they set their default search provider for their users.
Google's proposal contradicts the US Justice Department's call last month for Google to not only loosen its grip on partners, but also share more data with competitors. Divest your Chrome browser businesscompany on friday formally dismissed The idea of selling part of your business or handing over excess information to competitors. And its proposed sanctions may be considered narrower than those sought by the government.
The fight follows a ruling last August by US District Judge Amit Mehta in Washington DC, who found Google violated federal antitrust laws Through deals it often becomes the default search provider on iOS and other software in exchange for sharing advertising revenue with partners. Mehta found that the default arrangement helped Google gain and retain a lead over users, giving it a monopoly in both search and search advertising. The search giant was able to raise ad prices without disruption, leading to “dramatic revenue growth” and “remarkably stable operating profits,” Mehta wrote in his decision.
Now, Mehta must decide what penalty Google will have to face. They plan to begin hearings in April and are expected to issue their decision by next August.
The emergence of chatbots like ChatGPT, Gemini and similar as competitors to traditional search engines is threatening court proceedings. The Justice Department and several state attorneys general involved in the case want to ensure that Google is not able to transfer its dominance in old-school search to this emerging sector.
But appeals are expected to continue even after Mehta's upcoming decision. Any restrictions on Google may take years to be implemented. Due to this, investors are excited about the prospects of Google and its parent company Alphabet. The group's shares are set to rise more than 37 percent in 2024, its eighth-best annual increase since going public 20 years ago.
dominance transfer
During this year's testing, Google attributed its dominance in search to developing experiences users love. The Justice Department argued that users default to their phones and browsers—often Google. The company's proposal on Friday underlined that Google doesn't want to lose those defaults entirely. For example, it would allow Google to secure the default search position on some Samsung phone models in the US, while temporarily suspending the requirement to do so on all of them.
Google may still be able to make deals to promote Gemini. Nothing in Google's proposal would prevent it from paying Samsung to promote Gemini on all of its devices. But under the proposed restrictions, Google would not require partners to promote Gemini as a condition of being able to distribute Search, Chrome, or the Google Play app store. And it won't stop partners from working with rival AI companies like OpenAI.