According to IDC, Vivo represented 15.8 percent of the Indian phone market in the third quarter of 2024, easily overtaking Samsung. He is not a newcomer either. According to this, Vivo was the third ranked brand in India as of 2018. canals,
It has made some great phones and has particularly pushed the envelope in phone camera technology, first boasting the use of gimbal sensor stabilization in the 2020 Vivo X50 Pro and later, boasting pixel shift in the Vivo X60 series. Has been done
If you are one of those who have never seen a Vivo phone before, you might assume that it is a local brand, an Indian one. It's not like that. Vivo belongs to the BBK group of phone makers along with Oppo, OnePlus, Realme and others. These are all Chinese companies, subordinated to a parent company big enough to cast a Lovecraftian shadow. These Chinese brands are responsible for shaping the Indian phone market in 2024.
“In the last seven, eight years because of cheap data and the entry of Chinese brands in India, [Chinese manufacturers] “It’s really democratized price points,” says Singh.
A decade or more ago, trade shows were filled with feature phones built for developing markets like India. The dominance of feature phones has been ended, and India is now entering a phase where, like the West, the public is more acceptable able to buy more of high priced phones,
“‘Value for money’ has been the general mindset of the Indian consumer, but it is increasingly moving towards buying more premium phones,” says Neil Shah, vice president, Counterpoint Research. “The phone has become central to every user. Consumers are seeing smartphones as more of an investment opportunity with a higher ROI than buying a car, home or insurance. In India, sometimes a phone call can be everything.”
The data supports this. according to competitionThe average selling price of smartphones in India has increased from $192 in the third quarter of 2020 to $293 in the same quarter of 2024.
It's this impact that has helped Apple perform so well in India, recording nearly 60 percent growth in market share from Q3 2023 to 2024, according to IDC data.
“Given that the average selling price of Apple is so high, it's an accomplishment that Apple has done well over the years,” says Singh. “One of the major reasons why Apple has been able to make a lot of money in India is that Is seen as an aspirational brand. It has a brand halo. Everyone would like to buy an iPhone. Not everyone can afford it.”