Instagram will now let you upload Reels up to 3 minutes long, doubling the 90-second limit previously implemented on the platform, Instagram boss Adam Mosseri announced today,
He attributed today's change to feedback from users, saying that 90 seconds is “too short.” This is a major change for Mosseri, who said in July last year that the platform would not pursue long-form videos because it could compromise the platform's “core identity of connecting people with friends.”
Instagram has been slow to increase the length of Reels – this is what's happened more than two years Ever since it started allowing one and a half minute videos. the company has Limit raising test done up to 10 minutes, but this has been restricted from being released, leaving the ability to post longer videos on non-Reels posts.