If there's one thing Lego is known for – besides its famous clutch power Immortal Plastic Bricks– This amazing ability to pinpoint the company's next big thing and get it signed off instantly a licensing dealAfter creating a set of the most famous IPs of all time (see: star wars, Pirates of the Caribbean), The LEGO Group partners with Formula 1 In 2024.
Today, the two companies unveiled a new LEGO F1 set which has been launched in conjunction with the 75th anniversary of Formula 1. Starting January 1, 2025, LEGO fans can collect and build products spanning LEGO’s entire portfolio for all 10 F1 teams. Whether building a giant Lego city in your basement, or your little one starting to build with Duplos, you'll be able to take part in the Formula 1 experience.
Photograph: Lego
Courtesy of Lego
Perhaps most exciting are the sets that will be part of the LEGO Speed Champions lineup, which are realistic LEGO models of popular sports car models from manufacturers like McLaren and Ferrari. (Ahem, we saw a much larger version when F1 driver Lando Norris drove A Lego McLaren P1 To announce the partnership at Silverstone this September.)
With the Duplo series of F1 Team Race Cars and Drivers, young fans can customize their creation to represent any of the 10 F1 teams and include not just two cars and two drivers (Max Verstappen is also a fan of children) but also a starting grid, a podium and additional pieces to fulfill their race weekend dreams.
Courtesy of Lego