one in series of thread posts This afternoon, Instagram chief Adam Mosseri says users shouldn't trust images they see online because AI is “clearly producing” content that is easily mistaken for reality. Because of this, he says users should consider the source, and social platforms should help with this.
“Our role as Internet platforms is to label AI-generated content as best we can,” Mosseri writes, but he acknowledges that “some content” will be missed by those labels. Because of that, platforms must also “provide context about who is sharing” so users can decide how much to trust their content.
Like it's good to remember that chatbots will lie to you in confidence Trust AI-powered search enginesChecking whether posted claims or images come from a reputable account can help you consider their authenticity. At the moment, Meta's platforms don't offer the kind of context that Mosseri posted about today, though the company recently hinted Major changes are coming in its content rules.
What Mosseri describes seems closer to user-led moderation like the community notes on X and youtube or bluesky's Custom Moderation FilterWhether Meta plans to introduce such a thing is not known, but still, it is is famous To take pages from Bluesky's book.