Netflix is raising prices once again. In its Latest Income Report Released on Tuesday, the streaming service announced that “we're adjusting prices today across most plans in the US, Canada, Portugal, and Argentina”.
wall street journal And bloomberg report Netflix's ad-supported tier is increasing from $6.99 to $7.99 per month, while the standard ad-free tier will go from $15.49 to $17.99 per month. Its highest-priced Premium tier is also increasing from $22.99 to $24.99 per month. Netflix The last time its membership price was increased In October 2023. This is the first time that it is increasing the price of this advertising-supported scheme, which it launched in 2022.
The company's letter to investors said, “As we continue to invest in programming and provide more value for our members, we will sometimes ask our members to pay a little more so that we can continue to offer Netflix. And we can invest again to make it better.” The Verge Reached out to Netflix with a request for more information about the price change but did not immediately receive a response.
Netflix has added 19 million new subscribers over the past few months – the most in its history in a single quarter – bringing its global total to 300 million. This is the last time Netflix will reveal how many subscribers it added during the quarter The company said last year that it would do so Only announcing “key customer milestones as we exceed them” starting in the first quarter of 2025.
Along with the price increase, Netflix announced it was launching a new Additional Member plan with advertising, which will allow people on an ad-supported plan to add someone outside their household to their subscription. Currently it costs an additional $7.99 per month to add someone outside your household to the ad-free plan.