Openai made her super bowled debut with just 60-second location, deploying AI with the biggest innovations of humanity.
Commercial detects technological development of humanity through a specific point-inspired animation style, converting abstract dots into iconic images of progress-from early equipment such as the ear and wheel, to modern successes such as DNA sequencing and space exploration. It ends with modern AI applications, in which business plans and language tuitioning show the chat that handles everyday tasks. The cost of the advertisement is about $ 14 million for the first half placement.
New CMO Kate Rowch prevents commercial, intentionally mentioning AGI or Superintending, which is at the origin of the Mission of OpenaiI. Instead, it focuses on practical applications. “We want the message to feel relevant to the audience who are watching the super bowl, which includes tens of million people who have no familiarity with AI,” Rouch said RuckusGiven that about 130 million people should be seen.
While Openai's Text-to-Vidio AI Sora was used for rapid prototype ideas during conception and various camera remedies were detected, the final animation was made entirely by human artists. “It is a celebration of the expansion of human creativity and human creativity,” Rachch says, addressing the decision not to use AI-based materials in the final product.
This campaign sees Openai as an important moment. “We are at dawn of intelligence and you can participate today,” Rachch says, a reference to CEO Sam Altman Recently blog“This is potentially the most powerful tool we have ever made, and it is in your pocket right now.”
Asked about what he learned from Google's advertisement Famble, Rauch said “he is learning the entire place” but emphasized that “authenticity really means.” Google is Your own Gemini Advertisement During the super bowl, making a pitch similar to Openi, while Meta is running one Performance of AI-Inaculated Facilities Its ray-ban smart glasses.
Openai's advertisement debut amid growing public discourse about the social influence of AI. When asked about the possible criticism to compare AI with founder human innovations such as fire and wheel, Rowch was direct: “We fundamentally believe in the transformative power of this technique. This is everything we do. ,