With its new line of TVs, Samsung is making a decision that I think could prove somewhat divisive. the company is bringing Matte, glare-free display technology That started with last year's S95D OLED and many more models – including its flagship Mini LED set. Here at CES 2025 in Las Vegas, Samsung is showcasing all of its latest TVs at its annual First Look event.
The new S95F QD-OLED gets very bright, likely using a recently announced Samsung display panel that is technically capable of reaching 4,000 nits. According to the company, the glare-free coating has been improved to reduce reflections from overhead lighting, floor lamps and sunlight. And similar to LG's top-tier 2025 OLED announced earlier today, the S95F is capable of reaching a maximum refresh rate of 165Hz. PC gamers, rejoice.
If you're wondering what's so controversial about Samsung's glare-free screens, some people insist This results in a poorer overall picture than glossy coatings and the ideal black of OLED is no longer such a deep black in all lighting conditions. This issue has been debated for a long time redditIn Youtube video (Hey, Caleb), and All over AVS Forum,
But Samsung is clearly unaffected by the haters as now the company's Mini LED “Neo QLED” TVs also come with glare-free displays for the first time. This includes the flagship 4K QN90F and both of this year's 8K models. (Buying an 8K TV is pretty foolish; I still recommend not doing so.) Samsung's other 2025 4K TVs will stick with the glare treatment, so at least there are options if you refuse to go glare-free. .
These latest Mini LED TVs are also available in truly huge sizes: the QN90F is 115 inches, while the (shiny) QN80F can measure up to 100 inches. Samsung says the surprisingly named “Supersize Picture Enhancer” will help keep 4K content crisp even on that huge QN90F. You still won't get Dolby Vision on any of these TVs, no matter their size; Obviously, it's a philosophical choice at this point.
Vision AI
For 2025, Samsung is rolling out all of its AI-powered TV features under new branding called Vision AI. These include the usual suspects like AI upscaling, auto HDR remastering, and Adaptive Sound Pro. But there's a new Click to Search feature that can identify the actors on screen, the location of the shot or what clothes are shown in the scene “with just one click of the new AI button on your SolarCell remote.” Yes, there is now a dedicated AI remote button.
Another new AI trick is Samsung Food, which “recognizes food on your screen and provides recipes to bring it to life.” I'm a little curious about it and can't wait to see how accurate or out of the norm it is. Live Translate is a more useful addition: it can “instantly translate closed captions on live broadcasts into seven languages.”
The company is also using AI to provide more robust home security features. From tonight's press release:
Samsung AI Home Security turns your TV into a smart security hub. It analyzes video feeds from your connected cameras and audio from your TV's microphone to provide comprehensive home monitoring.
It can detect unusual sounds and activities, such as falls or breaks, to give you more peace of mind, whether you're at home or out.
You'll receive alerts and notifications on your phone or straight to your TV screen, helping you stay connected to your home while ensuring the safety and well-being of your loved ones.
Samsung is also raising the bar on Bixby, which is something we haven't said in a long time. The company's voice assistant can now “better understand context and assist with multiple tasks – like changing channels and increasing the volume at the same time.” Now you can even control your Samsung TV with the Galaxy Watch on your wrist. This has nothing to do with AI, but it can be convenient sometimes.
As far as its lifestyle TVs go, Samsung is announcing The Frame Pro You can read everything herePrices for all of these 2025 TVs will be announced in the next few months, and they will start shipping this spring.
Photography by Chris Welch/The Verge