The Recent Teaser Advert from Openai Founder Sam altman And Jony IVE, Co-Designer of the iPhone, iPod, Apple Watch and AirPods, wasmong the area of discusation at south by South West (SXSW) in London.
The YouTube video, which begins in a coffee shop, has altman speaking about the limitations of chatgpt, caused by how it is accessed. “If I wanted to ask chatgpt something, I would get on my laptop, open it up, launch a web browser,” he says. “I'd start typing and i'd have to explain that thing and i would hit enter, I would wait, then I would get a response.”
Altman Believes Artificial Intelligence (AI) deserves something much better.
https://www.youtube.com/watch?v=w09bipc_3ms
Last Month, Openai Acquired Lovefrom, The Company Co-founded by IVE, for $ 6.4bn, to drive the development of new technology that integrates ai. “I am absolutely certain that we are literal on the brink of a new generation of technology that can make us our better Selves,” said Ive.
While it remains untilar what the pair has in mind in terms of the hardware for ai, during an SXSW Panel DiscussionMegan Wastel, Global Creative Director at Merlin entertainmentNoted that as the hardware gets better and the user interface changes, there are Opportunities to Deliver a more seamless storytelling experience.
“I'mm intrigued by the announsement of what jony IVE is working with openai on to create some kind of ai, which [Ive and Altman] Said Quite cleaned is not a headset, “She said.
Wastel asked the audience to consider a User Experience Where Interfaces and Hardware are less important compared with what people are used to.
For now, She Sees Opportunities to use headsets in company meetings, to give executives a Three-dimensional experience of a new theme park ride under development. By Taking Advantage of Advanced Computer Technology, Wastel Said: “We can show Higher-Fidelity Versions of something that we're imaging, earlier on in the [development] Process. “
This, sheid, avoids misunderstandings further down the process as the final product is delivered. The company has used 3D creation tool unreal engine to build models that help stakers understand what the team building a new experience is trying to achieve.
In November 2024, Merlin Environment Announced Adventures Made Real, A Global Strategic Partnership with Mojang Studios, The Creator of Minecraft. The collaboration aims to brings Minecraft Adventures to Life in the real world through immersive and interactive entertainment attractions.
Such tie-ups link the real world with the world inside computer games. But, as wastelll said, there are practical consider when visitors to an attraction need to wear a virtual reality or augmented reality headset. For example, there are operational questions: the size and weight, and the need of cleaning after every use.
“We have got to clean the headsets and we've got them onto the next people; it's a challenge,” She said. “One of my fantasies is that we would stand Around the border [of an attraction] And see Hologram action in front of us. “
Shared Experiences
The panel, which included Philip Watson, Vice-President of Emerging Technology Strategy at Time Warner, Explred the Emergence of Immersive Expersion and Virtal Realite.
Watson spoke about the 2022 Ground-Breaking Experience from Damon Albarn's Virtual Band, Gorillaz, Whoch Used New York's Times Square and Piccadilly Circus In London as BackdroPS FORMMERSIS Fan experiences. “Being able to look through your phone and see them [Gorillaz] Playing live sitting on top of time square, I think that's like breaking the illusion of reality, “He said.” It is a really special thing to see. “
One of the most interesting points of discussion to arise from the panel's conversation is the idea that in today's digital world, content is very much a personal experience, Acceed Via A Device Like A Tableti Smartphone. But the Creative Industry is calling for shared experiences, which is somenting the tech industry has yet to address successfully.
“Music is so beautiful and a shared experience,” said watson. “Sometimes we lose that when we use headsets on our phones.”
But he acrossed that online technology is very good at connecting people Around the World.
“What i'mm really excited about seeing over the next seveal years is actually the ability to have a shared experience in an arena togeether,” Said Watson.