Organizers of Extraordinary E3 Sports Conference pronounced the incident dead In 2023. Presence for bombing, news-pack was on business show Decline In 2019, and after the Kovid -19 lockdown, the organizers of the Entertainment Software Association held another virtual -only show in 2021 before plugging.
Now, ESA is ready to move forward with a new, vaguely described event, called the interactive innovation conference, called the “icon”. Like big game developers Microsoft, Nintendo, Sony interactive entertainment, Electronic arts, UbisoftAnd more already confirmed to the show.
But ESA President and CEO Stanley Pierre-Luis wants to clarify one thing: “This is not the new E3,” he tells Wired.
Pierre-Luis says that in April 2026, Las is ready to be set to be in Vegas. Nor will it be a consumer show with a demo or a platform to talk about the development of the game. He says that there are already events “who do all those things very well.”
Instead, with IICON, ESA hopes that by advances in video games between many industries, from film and music to health care and education, the gap between health care and education is expected to be bridged.
Pierre-Louis says, “We are proud of the history that we had to host E3 and what was done to bring our industry together.” “But this is a completely objective and a completely specific phenomenon with a different audience.”
The inclusion of Hollywood studios makes sense. Sports and Hollywood are enjoying a successful wedding Super Mario Brothers Movie And its achievement as one of the highest -grossing animated films of all time, for adaptation of HBO acclaimed by reviewers Last of usCrossover along with the music industry also seems natural, as musicians like Travis Scott and Ariana Grande have organized virtual music programs Fortnite,
The more opaque is the link between the industry such as video games and health care. According to Pierre-Luice, however, they are more connected to your views. “Surgeons are learning their business through mixed-cosmetics VR, to understand how to improve their skills,” they say. “ADHD and Alzheimer's are now being treated through video games, sometimes through tips.”
The organizers have not yet released details on speakers or panels that will appear, but according to Pierre-Luis, the schedule will not be similar to the shows that have risen to replace E3. “If you see how interactive entertainment has been used in many other areas, they say,” you can see that it is a great effect, even if people are not recognizing it or not forbidden it. Do it. “
The new event will be “invited-qaval”, so interested participants have to register to participate. It will make place for big names in many industries. Pierre-Luis says, “The disappearance since the sunset of E3 has the ability to bring everyone together, while the comprehensive business brings the community.”