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The marketing industry is turning to artificial intelligence (AI) as a way to save time and execute smarter, more personalized campaigns. 61% of marketers say AI software is the most important aspect of their data strategy.
If you're late to the AI ​​party, don't worry. It's easier than you think to start leveraging artificial intelligence tools in your marketing strategy. Here are 11 AI marketing tools every marketer should start using today.
1. jasper ai(formerly known as Jarvis)
key features
- It's trusted by over 50,000 marketers to create engaging marketing campaigns, ad copy, blog posts, and articles within minutes that would traditionally take hours or days. Special Features:
- Blog posts are optimized for search engines and rank higher on Google and other search engines. This is a huge benefit for online businesses that want to generate traffic to their website through content marketing.
- 99.9% original content and guarantees that all content it generates will be original, so businesses can focus on their online reputation rather than worrying about penalties from Google for duplicate content.
- Long-Form Article Writing – Jasper.AI is also useful for long-form writing, allowing users to create articles up to 10,000 words without any difficulty. It is ideal for businesses that want to create in-depth content that will capture their audience's attention.
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2. Personalize
Personalize is an AI-powered technology that helps you identify and produce highly targeted sales and marketing campaigns by tracking the products and services your contacts are most interested in at any given time. The platform uses an algorithm to identify each contact's top three interests, which are updated in real time based on recent site activity.
Ofeye features
- Identifies the top three interests based on metrics such as time on page, recency and frequency of each interaction
- Works with every ESP and CRM
- It becomes easier to get up and running within a few days
- Enterprise-grade technology at low cost for SMBs
3. Seventh Sense
Seventh Sense provides behavioral analytics that helps you attract attention in your customers' crowded email inboxes. Choosing the best day and time to send an email is always a gamble. And while certain days of the week typically have higher open rates than others, you'll never be able to set a time that works best for every customer. Seventh Sense takes the stress out of finding the right time and day for your email campaigns. The AI-based platform figures out the best time and email frequency for each contact, based on when they are opening emails. This tool is primarily designed for HubSpot and Marketo customers
key features
- AI determines the best sending time and email frequency for each contact
- Connects with HubSpot and Marketo
4. Phrase
Phrase uses artificial intelligence to help you write more effective subject lines. With its AI-based Natural Language Generation system, Phrase uses data-driven insights to generate millions of natural-sounding copy variants that match your brand voice. The model is end-to-end, meaning that when you feed the results back to Freese, the predictive model is rebuilt so it can continuously learn from your audience.
key features
- Instantly generates millions of human-sounding, brand-tailored copy versions
- Creates customized language models for each client
- It learns what your audience responds to and rebuilds the prediction model every time
5. HubSpot SEO
HubSpot Search Engine Optimization (SEO) is an integral tool for the human content team. It uses machine learning to determine how search engines understand and classify your content. HubSpot SEO helps you improve your search engine rankings and get ahead of your competitors. Search engines reward websites that organize their content around key topics or topic groups. HubSpot SEO helps you find and rank for the topics that matter to your business and customers.
key features
- Helps you find and rank for topics people are searching for
- Provides suggestions for your topic groups and related topics
- Integrates with all other HubSpot content tools to help you create a well-rounded content strategy
6. Develop AI
When you're limited to testing two variables against each other at a time, it can take months to get the results you're looking for. Evolv AI lets you test all your ideas at once. It uses advanced algorithms to identify top performing concepts, combine them with each other, and repeat the process to get the best site experience.
key features
- Find out which material provides the best performance
- Lets you test multiple ideas in a single experiment rather than performing multiple individual tests over a long period of time
- Lets you try out all your ideas on multiple pages for full-funnel optimization
- Provides visual and code editor
7. AcroLinux
AcroLinux is a content alignment platform that helps brands enhance and improve the quality of their content. It's geared toward enterprises – its major customers include big brands like Google, Adobe, and Amazon – to help them scale their writing efforts. Instead of wasting time finding and fixing typos in multiple places in an article or blog post, you can use AcroLinux to do it all in one place. You start by setting your preferences for style, grammar, tone of voice, and company-specific word usage. Then, Acrolinx examines and scores your existing content to find out what's working and suggest areas for improvement. This platform provides real-time guidance and suggestions to improve writing and strengthen weak pages.
key features
- Review and evaluate existing content to ensure it is in line with your brand guidelines
- Finds opportunities to use automation to improve your content and shorten your editorial process.
- Integrates with over 50 tools and platforms, including Google Docs, Microsoft Word, WordPress, and most web browsers.
8. MarketMuse
MarketMuse uses an algorithm to help marketers create content strategy. The tool shows you where to target keywords to rank in specific topic categories, and recommends keywords to you if you want to own particular topics. It also identifies gaps and opportunities for new content and prioritizes them based on their potential impact on your rankings. The algorithm compares your content to thousands of articles related to the same topic to find out what your site is lacking.
key features:
- Built-in editor shows how deeply your topic is covered and what needs improvement
- Detects gaps and opportunities for new content creation, prioritizing based on their potential impact and your ranking potential
9. Copilot
Copilot is a suite of tools that helps ecommerce businesses maintain real-time communication with customers at every stage of the funnel, around the clock. Promote products, retrieve shopping carts and send updates or reminders directly through Messenger.
key features:
- Integrate Facebook Messenger directly with your website, including chat history and recent interactions for a seamless customer service experience
- Run drip messenger campaigns to engage customers with your brand
- Send abandoned carts, out of stock, restock, preorder, order status and shipment notifications to contacts
- Send branded images, promotional materials, or coupon codes to opt-ins
- Collect post-purchase feedback, reviews and customer insights
- Display social proof on your website with a widget, or push automated Facebook posts sharing recent purchases
- Display a promotional banner on your website to capture contacts instantly
10. Yotpo
Yotpo's deep learning technology evaluates your customers' product reviews to help you make better business decisions. It identifies the top topics customers mention about your products—and their feelings about them. The AI ​​engine extracts relevant reviews from past buyers and presents them in smart displays to attract new buyers. Yotpo also saves you time moderating reviews. The AI-powered moderation tool automatically assigns a score to each review and flags reviews with negative sentiment so you can focus on quality control instead of manually reviewing each post.
key features:
- This makes it easy for buyers to filter reviews and find the exact information they are looking for
- Analyzes customer feedback and sentiments to help improve your products
- BigCommerce integrates with most major ecommerce platforms, including Magento and Shopify.
11. Albert A.I
Albert is a self-learning software that automates the creation of marketing campaigns for your brand. It analyzes large amounts of data to autonomously run customized campaigns, allowing you to feed your creative content and target markets, and then uses data from its database to determine the key characteristics of a serious buyer. Can use. Albert identifies potential customers who match those traits, and runs a test campaign on a small group of customers before launching it on a larger scale – with the results refined by Albert himself.
Albert plugs into your existing marketing technology stack, so you still have access to your accounts, ads, search, social media, and more. Albert maps tracking and attribution to your source of truth so you can determine which channels are driving your business.
key features:
- Breaks down large amounts of data to help you optimize campaigns
- Plugs into your marketing technology stack and can be used across a variety of media outlets, including email, content, paid media, and mobile
final statement
There are many tools and companies that offer AI tools, but this is a short list of resources we have found useful. If you have any other suggestions, feel free to share them in the comments below this article. As marketing is evolving at such a rapid pace, new marketing strategies will be invented that we haven't even dreamed of yet. But for now, this list will give you a good starting point on your way to implementing AI into your marketing mix.
Note: This article contains affiliate links, which means we make a small commission if you purchase a premium plan from our link.