AI-generated writing is now All Above InternetThe introduction of automated prose can sometimes change the character of a website, such as when once-beloved publications are purchased and revamped. get ai contentHowever, at other times, it's hard to argue that AI has really changed anything. For example, look at LinkedIn.
is a Microsoft-owned social media site for business professionals AI adoptedLinkedIn even gives Premium subscribers access to their own in-house AI writing tool that can “rewrite” posts, profiles, and direct messages. The initiative appears to be working: More than 54 percent of English-language posts on LinkedIn are likely AI-generated, according to a new analysis by AI detection startup Originality AI shared exclusively with WIRED. It's just that it can be difficult to distinguish the corporate-speak style of AI writing on the platform from actual human-written thought leader blogging,
Originality scanned a sample of 8,795 public LinkedIn posts longer than 100 words, published from January 2018 to October 2024. For the first few years, the use of AI writing tools on LinkedIn was negligible. Then a big increase occurred in early 2023. “When ChatGPT came out there was momentum,” says John Gillham, CEO of Originality. “At that time, Originality found that the number of potential AI-generated posts had increased by 189 percent; It has since leveled off.
LinkedIn says it doesn't track how many posts on the site are written or edited with AI tools. “But we have strong security measures in place to proactively identify low-quality and exact or near-exact duplicate content. When we detect such content, we take action to ensure it is not widely disseminated,” says Adam Walkiewicz, LinkedIn's head of “feed relevancy.” “We see AI as a tool that can help review drafts or overcome the blank page problem, but the original thoughts and ideas our members share are what matter.”
LinkedIn is for finding a new job and keeping in touch with former coworkers, which means it's a relatively stable social media platform. But in recent years it has developed its own network influencerand there is surprisingly popular Including Gen Z, with teenagersLike everywhere else on the Internet, people are eager to get attention on LinkedIn, and startups have realized that there is money to be made helping people grow their audiences. AI is a cottage industry for LinkedIn Comment And post generator Helping career-minded people create content to wow potential bosses or prospective clients. Instead of spending four minutes considering the right tone to congratulate an ex-colleague on their promotion, it now takes four seconds to receive an algorithm-generated compliment.
But LinkedIn users who spoke to WIRED say they rely more on big general-purpose language models to stitch together their LinkedIn posts rather than bother with specialized AI tools. Content writer Adetayo Sogbesan says she uses Anthropic's cloud to create rough drafts of posts she creates on behalf of clients in the tech industry. “Of course, there's a lot of editing that goes into it,” she says, but the chatbot still “helps me save a lot of time.”