it's youtube Partnership with Creative Artists Agency (CAA) To help creators identify content using their AI-generated likenesses on the platform and submit removal requests. The company will test Control with celebrities and athletes early next year before expanding it to “top YouTube creators, creative professionals, and other key partners representing talent.”
In September, YouTube Plans announced For tools that will help manage AI-generated depictions of creators and their voices. Now, the company says it can give celebrities (and soon, creators) the ability to manage AI copies of their facial likenesses “at scale.”
Last year, CAA launches CAAVaultWhich scans and stores the digital likeness of its customers, including their faces, bodies, and voices.